GetSmarter, in collaboration with impact.com, successfully launched an influencer campaign to increase brand visibility and encourage course enrollments. Leveraging a diverse group of 16 South African influencers, they produced engaging, long-form content aimed at students and entrepreneurs. This strategy generated over 8 million impressions and resulted in significant course sign-ups, featuring competitive industry rates and robust tracking via impact.com. The campaign achieved high engagement, low cost-per-click, and exceeded performance expectations, marking a successful influencer partnership for GetSmarter.

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