Company Overview AKQA Media Agency (formerly IKON) is a digital design and communications agency owned by WPP. Automotive APAC 2021 Australian automotive brand increases site traffic and drives engagementAKQA Media Agency approached Quantcast to help them increase site traffic, engagement, and drive action for one of Australia’s largest automotive brands. They were eager to test the new Quantcast Platform to help deliver against their goals. CHALLENGE Using a combination of Quantcast prospecting and retargeting solutions helped AKQA deliver against their client’s campaign goals: prospecting enabled AKQA to build a highly relevant in-market audience pool for the automotive brand, tailored to the engagement points across their website; retargeting then helped to re-engage thos

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