Company Overview Australian Life Tech (ALT) is a technology-led health, fitness, and nutrition company. One of its primary brands in the direct-to-consumer space is 28 by Sam Wood, a home and fitness nutrition program designed by the Australian Bachelor. Health and Fitness APAC 2021 ALT wins over new health-conscious customers in competitive fitness arenaWhen COVID-19 hit, the highly competitive arena of health and fitness got even more fierce. With consumers turning to online workouts to replace gym sessions and to healthy food prep and deliveries to replace dining out habits, Australian Life Tech (ALT) wanted to ensure that Sam Wood maintained its leadership positioning in the market to attract new customer sign-ups for the program. CHALLENGE ALT partnered with Quantcast to

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