Australia Post -Master Data view of the customer
Australia Post -Master Data view of the customer
1 PagesConnect anything. Master everything. Technologies Strategy /wÐ? Ž| G?? l ŽwG?'? Ž ?lSAYEZ G l G Y O ŽY ?G? G? personalize content and market to the known consumer base (individuals and businesses) • Integrated view with access to product holdings, preferences, ? GuA OŽY?SsÐ ? ?Ð Ž Y l AÐlEG l Asu?A ??sd?l GEl ŽlSG?AwGÐ?? l Ž wG? • /EGY OILJ Ð? ŽE?ÐlA??ŽÐsA O ŽY?I Ž ?Ð? Ž????GuuAYE?Ð ?Guu • hYEG? ? l AYEÐA ? G ?Y?AYEdGSA |sŽ? ? (e.g., indicators of churn) Challenges DA? l G?A l AI Ž ?^sYOuGssG?ŽI?? l ŽwG? ?/YAdsuslLJl Ž A ??sd?l Gw?uOÐuGÐ? Ž E?Ðl?;I? ŽwŽYGŽ?wŽ? G ŽÐG? A O ŽYAu? LJ ? l Gw??l ŽlSG?AwGÐ?? l Ž wG? • Inconsistent method to link and search customer records to EG?s| GAÐ ŽwdsYGE|sG ? ŽIAÐ?? l ŽwG? ? ? sY l G? AÐOŽY??s
