Connect anything. Master everything. Outcomes • Consolidated 40M total customer records into golden donor records. Cleansed, de-duped trusted data now. • CRM Migra?on completed with much higher quality, trusted data. • Be?er repor?ng & analy?cs; know their donors especially repeat donors. • Created target marke?ng campaigns to increase donor response rate and dona?on amounts. Strategy Create Single View of Donor • Find cost effec?ve MDM solu?on that works with the Microso? stack including Dynamics • Select a tool – that supports data migra?on from Siebel to Dynamics. • Create Donor Golden Records by matching and de-duping exis?ng records. Set up process for ongoing data harmoniza?on includ- ing data governance workflow process. Challenges Need a Complete View of Donors • D

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