Connect anything. Master everything. Strategy Create Comprehensive Customer Data Strategy • Implemented an MDM hub for customer data by crea?ng golden records for customers across divisions sourcing data from the various CRM, ERP , and BI/DW applica?ons. • Automated valida?on and iden?fica?on of variances between systems using business rules. • Cleanse, de-dupe and sync records including crea?ng ongoing workflow to easily maintain this data across LOB systems. Challenges Managing Customer Data in High Growth Mode • Rapid growth fueled by acquisi?on – strategy is to allow new divisions to keep their own ERP , CRM and opera?onal apps. • Disparate customer and product informa?on is stored across mul?ple LOBs with no central hub/view of data. • Danaher needs to create reliable report

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