one vie w c ommer c e.c om OneView Commerce With outlets in 4000+ communities and a trusted brand throughout the country, the Australia Post vision was to extend the relationship with their customers beyond the currently offered trusted services such as postage, bill pay and banking to embrace more complex interactions that begin at home and are completed in store. This included business strategies that would enable key omnichannel inter- actions such as extended catalogs to bring a wider assortment of products to the local and rural communities and thereby extend the reach of the Australia Post brand. The program objective was to prioritize high-value customer experience improve - ments, rapidly extend the interaction using the OneView Digital Store, quickly deliver to stores, a

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