Audience interaction takes centerstage in a comedic game show Funny or True? pits scientists against comedians with the audience deciding the winner All images courtesy of Josh Mishell Josh MishellWhat makes something funny? It's a daunting question – one that behavioral scientist has been trying to answer for over a decade. The search led McGraw, who teaches marketing and decision-making at the University of Colorado’s Leeds School of Business, to the stage. There, he could observe comedy in its natural habitat: the live comedy show. With that goal in mind, McGraw created , a show that pits scientists against comedians for the dual title of funniest scientist and “truthiest” comedian. The show is made possible by live audience interaction via Poll Everywhere. I’m not sure we could do th

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