Display house conducts a taste test at a massive football game Apple Rock Displays uses live polling to research tens of thousands of live event attendees. A stadium full of thousands of people is the perfect place to gather feedback. Harrison Turley is the Director of Creative Technology for Apple Rock Displays, an exhibit display house that designs strategically-branded exhibits and interactive interfaces to enhance brand visibility. One of Apple Rock's clients, a leading national grocery chain, needed a way to change the perception of store-bought brands versus its brand-name counterpart. Enter Harrison Turley and live polling. Massive Feedback at a Massive Gathering When the product has to be tasted—when it requires a physical presence—you need real, live people.And what better

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