The Idea Network – Fostering Innovation How Frito Lay Led the Way: A Ground Breaking Employee-based Online Innovation Community Pat Masker, Sensory Insights, Sr. Group Manager, Frito Lay Inc. Deb McDonald, McDonald Consulting, Moderator, Frito Lay Idea Network Jeff Tidwell, Online Community Consultant, Lead Designer, Frito Lay Idea Network Carole Newton McManus, Product Manager, Frito Lay Idea Network “How can Frito Lay become the ‘Apple’ of the Consumer Packaged Goods Industry?” From Indra Nooyi’s blog CEO PepsiCo This is a true story about innovation and online communities. ••• It is based on an online community of Frito Lay employees. ••• The moral of the story is that online communities, whether comprised of employees or consumers can generate innovative ideas.

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