01 Case Study: AppNexus + Wayfair | info@appnexus.com | www.appnexus.com | ©2016 AppNexus Inc. All Rights Reserved. AppNexus + Wayfair Wayfair achieves high performance with hyper-personalization at scale using the AppNexus Programmable Bidder CASE STUDY - WAYFAIR THE CHALLENGE Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digital marketing campaigns. With an emphasis on continually optimizing its supply chains, Wayfair is laser focused on developing and deploying proprietary algorithms and data science-driven models across its business, from digital advertising to order fulfillment and delivery. For its digital advertising program, Wayfair required a sophisticated technology partner t

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