01 Case Study: AppNexus + 33Across | sales@appnexus.com | www.appnexus.com | ©2016 AppNexus Inc. All Rights Reserved. AppNexus + 33Across Putting the Right Pieces Together to Help Publishers Monetize CASE STUDY - 33ACROSS THE COMPANY 33Across isn’t a stranger to helping digital publishers solve their most difficult challenges. In fact the publisher monetization platform gets its name from what most consider the hardest clue in a crossword puzzle: “33 across.” The logic behind this is if someone solves “33 across,” they can unlock any other piece of the puzzle. What “33 across” can do for crossword puzzles, 33Across also does for publishers. Working with legendary companies like The New York Daily News, CBSi, and Tribune Media, 33Across seeks to unlock every last possible

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