Powered by AppNexus | info@appnexus.com | www.appnexus.com | ©2019 AppNexus, A Xandr Company . All Rights Reserved. AppNexus + Drop8 Drop8 Uses AppNexus Guaranteed Completes to Improve CPCV Performance by 22% “ As a small startup in the field of programmatic advertising, it is crucial to have a strong technology partner that provides products to increase quality and cost efficiency for our clients, and at the same time, reduce the workload for us.” Sam Lutz Founder of Drop8 AG CHALLENGE Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at the lowest possible price, while still reaching its target audience on the client site list. In an effort to deliver video completes for advertisers, Drop8 optimized toward Cost per Co

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