Case Study: AppNexus + MBuy | Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus, A Xandr Company . All Rights Reserved. THE CHALLENGE Find a technology partner that could optimize performance for a pharmaceutical client while maximizing operational efficiency for the traders’ team MBuy is a media buying agency that helps advertisers reach their customers more effectively through innovative technology, insights and analytics capabilities. When AppNexus Programmable Platform (APP) was first released, the company was eager to run a test campaign to identify if it could deliver better results for one of its pharmaceutical clients, on a performance campaign. More generally, MBuy was looking for a platform that could optimize to different types

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