Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus, A Xandr Company . All Rights Reserved. CASE STUDY THE CHALLENGE Ouest-France wanted to bring the benefits of header bidding to its AMP inventory Ouest-France is one of the most popular regional news outlets in France, delivering quality news, sports, and opinion journalism to an audience of 500,000 print subscribers, 75 million monthly site visitors (June 2018 figures ACPM – OJD) and 2.5 million daily readers across mediums. Thanks to this audience, Ouest-France is by far the most-widely read French-language newspaper in the world. Last year, Ouest-France experienced the power of header bidding first-hand when it implemented prebid.js for its display inventory. By opening its programmatic i

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