Case Study: AppNexus + Underdog Media | Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2017 AppNexus Inc. All Rights Reserved. CASE STUDY AppNexus + Underdog Media Underdog Media Implements Custom Header Bidding Solution To Eliminate Latency And Maximize Yield THE CHALLENGE Underdog Media needed a technology solution capable of improving its effective CPMs. Underdog Media is a media technology company that generates incremental ad revenues for more than 500 digital publishers. Through a proprietary solution, Underdog automatically populates blank space on customer web pages with high- impact, user-friendly ad units, which it then sells to programmatic buyers via its own adserving technology. Despite all the quality inventory it creates, Underdog Medi

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