Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. CASE STUDY AppNexus + Light Reaction How the AppNexus Programmable Platform Helped Light Reaction Achieve Better Results in Less Time THE CHALLENGE Light Reaction Germany (LRG) is one of Europe’s biggest and most successful performance focused agencies. But while the team was achieving great results for the brands it works with, it was also facing two challenges that most traders are familiar with: • Lagging CTRs at the beginning of campaigns. LRG’s legacy bidding algorithms needed a few days to buy impressions, accumulate data, and identify the optimal bidding strategy. During those first few days, KPIs like CTR tend to be low, while both precious time and bud

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