Case Study: AppNexus + LeFigaro | Powered by AppNexus | info@appnexus.com | www.appnexus.com | ©2016 AppNexus Inc. All Rights Reserved. THE PROBLEM: PICKING THE RIGHT TECHNOLOGY PARTNER With the acquisition of CCM Benchmark Group last year, Figaro Media Group found itself in the welcome position of being the single-largest digital publisher in France, with 31 million unique visitors per month in France alone (50 percent of the country’s total population), as well as 60 million monthly viewers visiting its various worldwide properties. As if that wasn’t enough good news, Figaro Media Group also happens to be the only media conglomerate in France that fully turns a profit. It was, without question, a triumphant milestone for Figaro Media. But it was also a moment of d

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