Case Study: AppNexus + Democracy Works | Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE Democracy Works is a nonpartisan 501(c)(3) organization dedicated to improving the voting experience for voters and election officials alike, to help every American vote in every local, state, and national election. With special gubernatorial elections scheduled for November 2017 , Democracy Works wanted an efficient and effective digital solution to remind and encourage registered voters in New Jersey and Virginia to vote, with a nonpartisan message – and they wanted to measure if their campaigns worked. Having previously served campaigns through social media platforms, Democracy Works had never had access to

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