Apperson believed they had hit their peak with domestic sales and wanted to develop a new growth strategy.
Apperson believed they had hit their peak with domestic sales and wanted to develop a new growth strategy.
1 PagesIMPROVING GROWTH THROUGH EXPORTING Apperson is a national leader providing testing and scoring solutions for the education community. The organization offers DataLink test scanners, answer sheets and reporting software for K-12 and higher education. Their products and software captures data from paper assessments and tests, saving educators time. Based in Cerritos, California, Apperson has 125 employees. Challenge Sales were good, but the organization believed they had hit their peak with domestic sales and wanted to develop a new growth strategy. The company had engaged in some international business before with a handful of countries such as Mexico, Malaysia and Australia, but there was no official strategy or organized exporting plan. The company needed strategic guidance to iden
