IMPROVING SALES WITH MARKETING SUPPORT & GUIDANCE Apollo Sprayers International, Inc., located in Vista, CA is the global home of High Volume Low Pressure (HVLP) application technology. They design technologically advanced, innovative, environmentally positive, user-friendly and award-winning HVLP Turbospray systems, HVLP spray guns, and accessories used in a variety of industries. The organization has 12 employees. Challenge Apollo Sprayers wanted to improve their sales growth efforts through a more strategic marketing plan. The organization wanted a consistent and organized program so they could integrate digital marketing efforts such as e-mail marketing and social media. The management team wanted guidance on how to plan and implement sustainable marketing activities. Solution C

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