Apna, a leading job platform in India, activated the email channel using CleverTap to complement its push and WhatsApp engagement. Aiming to boost reach, re-engage dormant users, and deliver personalized job content, Apna built the channel from scratch with CleverTap’s support. Through smart segmentation, content personalization, domain management, and list hygiene, the team achieved a 30x year-over-year increase in users reached, a 28% lift in open rates, and 88% higher click rates. Email has become a vital, cost-effective engagement tool for Apna, driving retention and delivering relevant content at scale.

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