Parco Achieves 28% Boost in Prime Subscriptions and Enhances User Retention with CleverTap

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Parco, a mobility app, used CleverTap’s engagement platform to tackle user drop-off, boost retention, and grow Prime subscriptions. Through personalized journeys, behavioral segmentation, and omni-channel messaging, Parco re-engaged inactive users and improved conversions. The team also used NPS tools to gather feedback and enhance user experience. As a result, Parco saw a 28% increase in Prime subscriptions, a 17% uplift in NPS, and a 12% user conversion rate, driving better retention and ROI.

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Parco Achieves 28% Boost in Prime Subscriptions and Enhances User Retention with CleverTap

Parco Achieves 28% Boost in Prime Subscriptions and Enhances User Retention with CleverTap

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