DSP Mutual Fund used CleverTap to deliver hyper-personalized, scalable engagement tailored to each investor’s life stage, risk profile, and financial goals. By segmenting over 100 customer groups and leveraging CleverTap’s Catalog Send-Time Personalization, DSP accelerated campaign execution from weeks to days. This approach led to a 28% month-over-month increase in average daily purchases and the highest single-day fund purchases in three months. The initiative enhanced customer experience by making investment communication relevant, timely, and impactful—turning personalization into a key growth and retention strategy.

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