Axis Bank Achieves a Remarkable 27% Boost in Conversions by Enhancing User Experiences With CleverTap
Axis Bank Achieves a Remarkable 27% Boost in Conversions by Enhancing User Experiences With CleverTap
1 PagesAxis Bank boosted conversions by 27% using CleverTap’s AI-powered engagement platform to personalize and automate customer communication. By leveraging tools like Scribe and IntelliNode, they delivered real-time, emotion-driven messaging across channels like WhatsApp, Push, Email, and In-App. This strategy reduced drop-offs in credit card upgrades and personal loan applications, improved ROI, and enhanced customer support with real-time insights. CleverTap’s unified platform helped Axis Bank streamline their MarTech stack, improve targeting, and increase click-to-conversion rates across mobile and WhatsApp.
