AN INSURANCE CLIENT IMPLEMENTS A DIGITAL ASSISTANT TO AUTOMATE THE CUSTOMER ONBOARDING JOURNEY The market for auto insurance is highly competitive with vendors competing not just on price but also on providing a more seamless and convenient experience. Faced with digital disruption, insurance providers recognize the need to streamline traditional customer-facing processes that are riddled with cumbersome and labor-intensive steps. Automation, powered by artificial intelligence (AI), is at the heart of how they are achieving this. 1 CASE STUDYA FOCUS ON THE CUSTOMER ONBOARDING JOURNEY THE CHALLENGE: A CUMBERSOME ONBOARDING CUSTOMER JOURNEY One of the customer journeys that is critical to getting new insurance customers up and running quickly with their coverage is the onboardi

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