Location: Norwalk, Connecticut | No. of Employees: 201-500 | Industry: Computer Software For its brand relaunch, Eka Software drives 233% increase in traffic to its new website in a single day with an integrated organic and paid campaign on LinkedIn Unlocking the power of one Many organisations recognise that employees are their most valuable asset but few are effectively leveraging the strength of employee advocacy in marketing. Eka Software, a global leader in digital commodity management solutions driven by cloud, blockchain, machine learning and analytics technology, has demonstrated how this can be done with a highly successful brand relaunch campaign on LinkedIn. In the past few years, Eka, along with its markets and customers, has evolved. To reflect its vision of

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