“LinkedIn is the professional network. There’s no other network that can really claim that name. We’ve seen that come to life in terms of promotion, paid media, organic media, how people connect.” Marissa Kraines Senior Director of Social and Content Marketing, Salesforce Salesforce drives “unheard of” organic viewership and engagement with LinkedIn Live Location: San Francisco, CA No. of Employees: 10,000+ Industry: InternetChallenge Solution • With plans to broadcast an 11-part web series alongside other live-streaming initiatives in the pipeline, the marketing team at Salesforce was exploring ways to maximize organic viewership and engagement. • “Video is a huge part of our marketing strategy,” says Marissa Kraines, Director of Social & Content Marketing for Sal

Join for free to read