MainStreet leverages LinkedIn for acquisition, reaching startups with highly engaging, value- driven messaging Location: San Jose, CA | No. of Employees: 51-200 Industry: Internet Challenge Solution • MainStreet helps high-growth startups find and claim tax credits. They primarily serve tech companies with more than five employees in the United States. The average company discovers $51,040 in 20 minutes by working with MainStreet. • Not only is MainStreet’s ideal customer profile (ICP) very specific, the company is very constrained in its messaging. “Our ICP is designed around the tax code,” says Nick Abouzeid, Head of Product Marketing at MainStreet. “We can’t rewrite what the IRS tells us or what we’re allowed to help people with.” • The company wanted access t

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