An ayurvedic skincare brand from South India trusted by generations of women expands its presence by building a tech-infused sales culture How Ashish Ohlyan, VP Sales of Cholayil attained 2X growth in secondary sales with an integrated sales automation platform.Success Story The Story of Medimix, Cholayil’s flagship brand Touted to be India’s largest selling handmade soap made using 18 herbs, this 52 year old brand had humble beginnings in its founder’s kitchen. Today, Medimix has become synonymous with ‘skin care, the natural way’. F ie ld A s s is t | 2 “We are manned by scientists and Ayurvedic experts who are testing various formulations. Our state-of-the-art research and development centre keeps on developing herbal and natural products in the personal care space. We identify ke

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