Hamdard Laboratories India, known for its iconic RoohAfza drink, successfully enhanced its product portfolio and distribution strategy with a new digital approach. Faced with challenges like the pandemic and unstructured secondary sales visibility, they adopted FieldAssist technology. This led to significant improvements: 75% success rate in new product launches, 20% boost in outlet coverage, and effective remote order booking during lockdowns. The platform provided real-time visibility into sales processes, inventory management, and employee performance, driving operational efficiency and market responsiveness.

Join for free to read