An automotive company was successfully able to run a multi-channel campaign offline and online targeted to specific users of interest

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866-353-3267 • info@liveramp.com 667 Mission St. Fl. 4, San Francisco, CA 94105 Automotive Case Study The Problem A leading automotive company wanted to revamp their lease end strategy because they were seeing a large drop-off in lease renewals. Six months before customers’ leases were about to expire, the company wanted to target these customers with a multi-channel campaign across email, direct mail, and display, encouraging them to rene

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Case Study

An automotive company was successfully able to run a multi-channel campaign offline and online targeted to specific users of interest

An automotive company was successfully able to run a multi-channel campaign offline and online targeted to specific users of interest

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