An airline successfully suppressed high value customers from their campaigns that were not relevant for this audience
An airline successfully suppressed high value customers from their campaigns that were not relevant for this audience
1 Pages866-353-3267 • info@liveramp.com 667 Mission St. Fl. 4, San Francisco, CA 94105 Travel Case Study The Problem An airline was rethinking how they engage with their frequent flyers. As part of this initiative they wanted to give these high value customers a more premium and customized experience by suppressing them from most display campaigns that they were running. The airline decided to ensure that current frequent flyers and constituent
