A telco successfully demonstrated that cross-channel marketing is effective and drives more conversions
A telco successfully demonstrated that cross-channel marketing is effective and drives more conversions
1 Pages866-353-3267 • info@liveramp.com 667 Mission St. Fl. 4, San Francisco, CA 94105 Telco Case Study The Problem A leading telco found that traditional online behavioral targeting was not producing the results they desired. The company wanted to improve their cross-channel marketing strategy by running direct mail campaigns in unison with online display campaigns to the same segment of users. The company had segments based on distance from
