This LiveRamp eBook explores how marketers can unlock the full potential of their first-party data to improve targeting, personalization, and ROI. It shares best practices like aligning data with business goals, unifying siloed data, analyzing customer trends, expanding reach with trusted partners, optimizing campaigns across channels, and evolving with data collaboration. Case studies from Delta, NBCUniversal, Saks, TikTok, and Eli Lilly demonstrate real-world success. LiveRamp’s platform helps marketers activate first-party data in a privacy-centric way to drive better customer experiences and long-term business growth.

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