Americas-Based Airline Soars into New Markets with Navitaire In the past decade, the airline industry throughout the Americas has become a highly competitive market for commercial carriers. To increase its reach and revenue, a leading low-cost Americas- based airline looked to the global market. Accessing a new market of international travelers based outside its home continent represented an incremental revenue opportunity for the airline. From a strategic standpoint, this blended approach – allowing a low-cost model in home markets while supporting higher-cost industry standards elsewhere – would enable the airline to boost profitability by promoting global expansion without diluting its home market cost advantage. Challenge Effectively tapping these new markets would require

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