By 2030, AI-powered consumers could drive up to 55% of global spending, reshaping markets through evolving behaviors across the Learn, Buy, and Use phases. Accelerators and Early Adopters lead this shift, valuing convenience but demanding trust and control. Businesses must adapt to rising AI-driven discovery, post-sale automation, and emerging agentic internet ecosystems. Success depends on six strategic priorities: revamping strategy, embracing AI discoverability, designing for ease, integrating into familiar platforms, blending AI with human touch, and ensuring inclusive access for all consumers.

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