Thinking BIG About Loyalty Loyalty programs continue to evolve across the travel industry, and carriers are looking for solutions that give them the flexibility to offer more options and rewards to their customers. Established in 2011, AirAsia’s popular loyalty program had outgrown its existing system capabilities. The third-party solution required a great deal of oversight and many manual processes that took up much of AirAsia’s staff time. In addition, the loyalty platform couldn’t meet AirAsia’s unique business needs and was unable to keep pace with how loyalty programs were evolving across the travel industry. Challenge AirAsia asked Navitaire to help it streamline operations and regain control of its loyalty program. AirAsia had big aspirations and wanted a collaborative and

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