Pobeda – Leveraging Ancillary Pricing Optimization (APO) to Achieve New Ancillary Revenue Goals
Pobeda – Leveraging Ancillary Pricing Optimization (APO) to Achieve New Ancillary Revenue Goals
1 Pages333 South Seventh Street, Suite 1700 Minneapolis, MN 55402-2443 USA +1.612.317.7000 phone 877.216.6787 USA toll-free www.navitaire.com navitaire.contactus@navitaire.com Copyright ©2020 Navitaire LLC, an Amadeus company. All rights reserved. Pobeda – Leveraging Ancillary Pricing Optimization (APO) to Achieve New Ancillary Revenue Goals Pobeda, part of the Aeroflot Group, launched in 2014 and has been a key growth driver for Aeroflot – the largest carrier in the Russian federation. Capitalizing on strong growth, Pobeda has rapidly become the largest Russian LCC, transporting over 7 million passengers in 2018. The airline is poised to be among the top five largest air carriers in Russia in 2019. Challenge LCCs can make up to 40% or more of their revenue through ancillary sales. And
