One of the largest and fastest-growing franchisors and lifestyle brands in the United States with over 14 million memberships and just under 1900 locations wanted to provide a personalized customer experience online and in-person. AMPERITY & LIFESTYLE BRAND Lifestyle brand uses new customer 360 to know their customer base for the first time While the brand was able to provide great on-site experiences to their guests, its digital ecosystem was full of siloed data and an incomplete, fragmented view of their customer base. This made it hard for them to understand who their customers were and to provide the right kinds of personalized interactions for prospects and members. For example, the database characterized anyone who was not a current member as a new prospect, even if the i

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