United States | May 2016 | 1 Rethink THE CUSTOMER JOURNEY: INSURANCE BREAK THROUGH THE NOISE With so much competitive content in the market, only targeted messages will cut through. How can you get up close to potential customers and supercharge your communication? JOURNEY STAGE: Awareness AUDIENCE: Insurance decision-makers SECTOR: Insurance Bronze Award Winner – Corporate Image Financial Communications Society Portfolio 22 Awards 2016U

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