Case Study

British American Tobacco

British American Tobacco

Pages 2 Pages

British American Tobacco (BAT) is transforming its business through digital advancements and innovation, aiming to build an "Empowered Organization" with a self-directed learning culture. BAT's Learning Experience Platform (LXP), Degreed, provides bite-sized learning content for 13,000 leaders in seven languages. getAbstract's culturally sensitive content supports this shift, fostering curiosity and innovation by exposing employees to new ideas and perspectives.

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