Case Study

Sponsored InMail: a passport to international lead generation for TIAS

Sponsored InMail: a passport to international lead generation for TIAS

Reaching out to likely prospects in advance transformed the effectiveness of the business school’s overseas recruitment strategy The Netherlands’ leading business school, TIAS, needed a more productive strategy for reaching out to potential students from overseas. Using Sponsored InMail to invite likely candidates to face- to-face meetings transformed the effectiveness of its investment in international conferences and events. TIAS Case Stu

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