The AICPA’s LinkedIn Group builds community and boosts membership
The AICPA’s LinkedIn Group builds community and boosts membership
2 Pages? 40% growth in group membership ? 54,000 group members ? LinkedIn is top driver of traf?c to AICPA website Marketing Solutions AICPA Case Study The Association promoted the group’s availability via LinkedIn Display Ads, AICPA’s social channels and newsletters, and email signatures. ? Display Ads helped drive membership in AICPA and raise awareness of key accounting profession initiatives ? Interest-speci?c subgroups allow members to g
