AM&C finds wMobile’s cell phone-CRM interface to be a savvy sales solution for their sales team.
AM&C finds wMobile’s cell phone-CRM interface to be a savvy sales solution for their sales team.
2 PagesCASE STUDY: Learn more at www.w-systems.com “Good leadership drives great systems!” That’s the enthusiastic response Kim Cruise offered when asked about the savvy, tech-smart tools she administers at Applied Measurement & Control. AM&C is thrilled about their newest implementation of wMobile, a powerful web client that brings CRM data to the cell phones of their sales staff—and Kim was talking about her boss, Sam Messer, the president of AM&C. CRM in the Palm of Your Hand AM&C finds wMobile’s cell phone-CRM interface to be a savvy sales solution for their sales team. “We looked at at a potential mobile integration to connect our database with the internet, but I didn’t like it at all,” said Kim. Her GoldMine consultants, Geoff Boulden and Bob Lozinak of Twelve/Three Marketing,
