Building Materials Manufacturer Implements CRM to Support Sales Reps Both Internally and Externall
Building Materials Manufacturer Implements CRM to Support Sales Reps Both Internally and Externall
3 PagesCASE STUDY: Learn more at www.w-systems.com American Specialties, Inc. (ASI), is a privately held company with roughly 1,000 employees worldwide. ASI designs, engineers and manufactures fully-integrated washroom accessories, partitions, and lockers for the construction industry. The company’s washroom accessories, hand dryers, bathroom partitions and storage systems can be found in some of the world’s most prestigious airports, stadiums, universities, schools and other commercial buildings. As a fast-growing organization, ASI needed a better way to manage the many opportunities coming their way. “When I joined ASI group two and half years ago, as part of my interview questions, I asked, ‘what CRM are we using?’ and the short answer was we had different systems being used in different
