High tech companies face the dual challenge of adopting Gen AI within their operations to enhance efficiency and creativity, while also enabling their customers' Gen AI experiences to drive new revenue streams. Accenture highlights this dual role, suggesting that success requires not only technological adoption but also upskilling and strategic organizational changes. These changes aim to support the transition toward as-a-Service models and more personalized customer engagement, positioning high tech firms both as adopters and enablers in the Gen AI landscape.

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