CASE STUDY | Multiple Formats ELEX CLASH OF KINGS • To grow awareness of the game with a strong response-driven campaign. • Take an unknown gaming asset in the UK and cut through in a highly competitive market. • Bring the game to life and entice new players. OBJECTIVES STRATEGY AND EXECUTION • The strategy was, ‘Step into the Game’. • A stimulating creative campaign executed across multiple Underground formats to providing a full station dom

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