CASE STUDY | Multiple Formats CHANNEL 4 HUNTED • Channel 4’s brief was clear – to make this show a success it had to feel like a thriller, not a game show. • With just 21% of viewing occasions attributed to new content, we needed a campaign that would create intrigue and familiarity with the show’s subject matter – and an ability to pull in a huge audience. OBJECTIVES STRATEGY • We created a first-of-its-kind strategy – bringing the concep

Join for free to read