AdRoll rolls out personalization at scale with Outreach CHALLENGE Speed up our follow-up process to maximize sales rep and e?ciency Create highly personalized outreach to resonate with prospects Keep system of record (Salesforce) up to date Give sales reps visibility to the communications going out to their prospects RESULTS Created in-house automated follow-up system using Outreach Streamlined SDR organization and speed of response Customized sequences with personalization for greater response rate Almost doubled appointment rate for inbound leads AdRoll is a powerful digital advertising platform that helps customers advertise and market across web, social and email channels. With 35,000 customers and 2.3 billion unique digital pro?les cookied across the web, AdRoll helps serve up the rig

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